A senior ecommerce operator, embedded in your business.
Full-time-quality operations without the full-time hire. We run your Shopify store, your channel mix, and your weekly cadence. You get senior judgment from week one, AI leverage built in, and a single named operator on the account.
Book a discovery callWhat you get
The work a head of ecommerce would own, run by a senior operator with AI leverage.
Shopify operations
Site, catalog, theme, apps, checkout, post-purchase. The day-to-day of running the store, with senior judgment on what to ship and what to leave.
Channel strategy and execution
Meta and Google performance, email and SMS calendar, organic and affiliate. Quarterly plan, weekly cadence, monthly reforecast.
Weekly business review
One operating doc per week. Numbers, anomalies, decisions that need a human, and the next week's bets. The artifact your founder or board can read in five minutes.
Vendor and partner coordination
Agencies, freelancers, contractors, ops vendors. We hold the rope so your team doesn't have to manage every relationship in the stack.
Monthly board-level summary
One page. Revenue, margin, mix, what we shipped, what we learned, what's next. Built to brief investors, partners, or the founder's calendar.
Who this is for
- $5-50M DTC brands on Shopify without a senior ecomm head, or with a founder still doing the role themselves.
- Brands in scale phase where the next hire is a director-level operator but the budget or timeline isn't there yet.
- Post-founder phase where the founder is stepping back from operations and needs continuity, not a learning curve.
- Brands with a clear product and a clear customer, not pre-revenue or pre-PMF.
How we work
- Retainer. Monthly engagement, 90-day initial term, month-to-month after.
- Named operator. One senior person owns your account. Not a pod, not a rotating bench.
- 20-40 hours per week depending on scope. Most engagements settle around 30.
- AI infrastructure included. The agentic systems we build for you (knowledge base, agents, briefing surfaces) come with the engagement.
- Direct line. Slack channel, weekly call, async every day.
See if we're a fit
A 30-minute call to understand your business, your constraints, and whether a fractional setup is the right move for you right now.