Turn your store into a testing surface that compounds.
Most DTC brands run the same four experiments every quarter and forget what they learned. We run a structured CRO program: every hypothesis scoped, every test scored, every learning written into a shared playbook. The next bet is smarter than the last.
Book a discovery callHow the program works
Four steps, run on a continuous loop.
Research
Quant (analytics, heatmaps, session recordings) and qual (reviews, support tickets, customer interviews). Where users drop, where they hesitate, what they say in their own words.
Hypothesis backlog
Every test in the queue is a hypothesis with evidence behind it. Not a "let's try this" list. Prioritized by ICE (impact, confidence, ease), reviewed weekly, the top items go to the dev queue.
Build, ship, score
4-8 experiments per month, depending on traffic and complexity. Built in your A/B testing tool, monitored to statistical significance, scored on the outcome we predicted.
Learn and compound
Every result, win or lose, gets written into a shared playbook. Pattern over time. The hundredth test is informed by the ninety-nine before it.
What we ship per month
- 4-8 live experiments built, monitored, and scored.
- Updated hypothesis backlog with the full pipeline of upcoming tests, prioritized.
- Weekly experiment review where we walk through results, surprises, and the next bets.
- Monthly CRO report: what we tested, what won, what lost, what we learned, what's next.
- Playbook entries for every result, written to compound across future tests.
Who this is for
- Shopify DTC brands with traffic. A working A/B test needs ~50K monthly sessions on the test surface to hit significance in a reasonable window. If you're below that, we'll tell you.
- Brands with a real product. CRO doesn't fix bad PMF. It compounds gains where the offer already lands.
- Brands done with one-off A/B tests. The point is the program, not a single redesign.
Start the program
A 30-minute call to walk through your traffic, your conversion rate, and the experiments you'd run first.